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June 1, 2017

Have You Tasted REAL Olive Oil? (And How You Can Get A $39 Bottle For Only $1)

by Wendy Myers

Real-Live-Oil-main-graphic

What’s the most important secret to know whenever you shop for extra virgin olive oil? It’s that real olive oil, unlike wine, does not get better with age. 

Just the opposite. More like fresh juice, olive oil is at its very best (maximum flavor and nutritional value) right after being pressed.

But here’s the problem, which you can see for yourself if you check the label on the olive oil bottle sitting in your pantry or on any of the bottles at your favorite grocery store or gourmet shop. That is, you won’t find a harvest date on any of them. An expiration date, perhaps, but no harvest date.

Here’s why: olive oil marketers purposely omit putting the harvest date on their labels because they don’t want you to know how old – and therefore stale – their olive oil is.

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